Search engine optimization is an main part of company’s website strategy. However, Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to create a better search experience for their users.Here are 10 techniques that you can start using right away.
1.Make a content
A well-written, and grammatically correct blog posts that are useful and relevant for your audience is what is going to keep your visitors coming back for more. Here the three steps how to make a content....
Make your content simple to read:
If you want to keep users on your site longer, you need to ensure that your content is easy to read. .Keep your sentences and passages short to better read.
Use images throughout your content:
Using high-quality and compelling images in every part of your content helps break up some of the text while also working to keep your visitors engaged.
Provide value in the starting point of the content:
If you want users to keep reading, you’ll need to give away the most valuable information at the beginning of your blog post or site page. This will help them determine whether or not they want to keep reading.
2.Make Keywords Count
You need to use suitable keywords in your content if you want to rank highly in Google searches.
Use long tail keywords in your SEO strategy.
Using long tail keywords in your SEO strategy is one of the most fundamental SEO tricks.
Long tail keywords are keywords or phrases that are longer and more specific than common, broad keywords that are often limited to one or two words. These are important to use in your SEO keyword strategy as they will help you bring more specific traffic and qualified leads to your website.
3. Put Keywords in Your Post’s URL
When writing new posts, set the URL to hold your main keywords for the article.
If you have the Yoast plugin installed on your WordPress theme, then this will prompt you anyway.
Also, try to keep the whole URL string as short as possible,it suggests high relevance.
4. Add Images to Your Content
Having high quality images in your content has two big benefits:
- Makes your text easier to read
- SEO credibility
Makes your text easier to read:
Choose high-quality images that really compliment what you’re trying to illustrate through your writing.
SEO credibility:
- If you done right, your image could be another tool for bringing people to your site.
- Users that search for a relevant image on Google will have a chance to find your original image.
Add Alt Text to all Images:
- Alt Text, Alternative Text, alt descriptions, or alt attributes are the terms used to describe image appearance and purpose within your HTML code.
- You will want to be sure every image on your site has an alt text.
- So first thing you'll want to do is find every image on your site.
- Check each one to be sure they have an alt text.
- If they don't have an alt text, be sure to add one; if they do, use this guideline to be sure they are the best they can be
5.Include Your Keyword in Title Tags
Web users may not look at a page’s browser title as much as they look at what’s actually on the page, but for SEO purposes, keywords in the title tags are important.
For WordPress users, this will be under ‘SEO Title’.
6. Add Unique Content on Category Pages
- Custom content on your blog’s specific category pages can help boost your ranking.
- Especially if you put a blog post in more than one category.
- Having unique copy on each category page will help the category page to not come across as spammy.
7. Link to High Quality Sites
While websites used to be about stickiness and not letting the visitor leave, we now know that linking to reputable and relevant sites can actually help your blog show up higher in the rankings.
This means linking to other companies or tools if you’ve mentioned them in the post, or even other blogs that offer useful information on the same topic- just like we’ve done throughout this article.
8.Share Your Content
Share your content like Facebook, Twitter, Pinterest, Reddit, and Google+ users.
9.Use Webmaster Tools
Both Google and Bing offer an incredibly helpful package of tools to help you learn your blog’s keyword rank, see who’s linking to you, and much more.
you can see the CTR (Click-Through Rate) for a particular keyword and compare the content of the more successful pages with the ones that have a lower CTR.
10.Make a Good Meta Description
If your page comes up high enough in the rankings because you used the other nine techniques mentioned here, a good meta description (the text snippet of your content) can mean the difference between a user deciding to click or pass.
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